About ITSme

Natasha Lavall

Chief Operating Officer

Natasha was appointed to the position following her role as HR Manager at ITSme. She remains heavily involved in the Human Resources aspects of her new role, having experience in working within, and alongside, the ITSme Society agencies. Previous roles include Global Manager at Advocate Art, Senior Sales Agent at Illo Agency and Head of Sales at Caroline Wakeman Literary Agency. Natasha has worked in the Industry for over 10 years, after completing a BA in Illustration, an invaluable qualification that has heavily aided her positions since graduating. Natasha works closely with the CEO to collaborate in implementing and driving organisational vision, hiring needs and quality control. She oversees employee productivity to build a highly inclusive company culture to ensure the highest success of the team and company. She continues to be creative as an Illustrator in her spare time, and recently became a new Mum which she is loving.

Emily Coggins

Director of Marketing and Public Relations

Emily is responsible for directing each of the ITSme Society agencies in achieving a unique global presence. Emily is currently engineering a new Learning platform for ITSme, designing resources creators need to accomplish their career goals. 

Prior to ITSme, Emily was the Global Manager at Astound from its inception up until her move to ITSme. At Astound, she helped innovate their marketing strategy, rising to one of the top illustration agencies in the USA in just a few short years, growing the agency into a multi million dollar business. She agented countless titles, including #1 NY Times Bestselling picture books and celebrity series, and was named one of the top 100 literary agents in the USA. She brings her unique ability to understand marketing and PR needs from an agent’s perspective, adding in her PR experience within the film industry; having assisted on major press events for award winning films at top International Film Festivals (Cannes, Venice, and NohoIFF). Emily is passionate about bringing attention to artist and agent achievements via foundational and innovative methods. In her (rare) spare time Emily enjoys visiting local bookshops and galleries, cuddling with her two fluffy cats, going to the movies, and riding horses on her family farm.

Vicky Patoulioti

Talent Source Manager

Vicky reviews the thousands of illustration submissions sent to us every week. She identifies the top talent, organizes their portfolios to promote their strongest work, and directs them to the agency that best matches their unique voice. Vicky graduated from London College of Communication, UAL with a degree in Illustration and Visual Media. Her practice extends across fine art painting and illustration, incorporating both traditional and digital media. She has exhibited in group shows across Europe (UK, Greece, Poland) and later moved on to interning for Advocate Art, starting her career as a talent scout. As a freelance artist herself, Vicky is highly attuned to the current market and illustration trends. Vicky has an in-depth understanding of the artist’s role, as well as the difficulties that can come alongside the artist’s journey. Vicky is passionate about guiding artists towared the best possible representation, expanding our creative community, and meeting with the artist’s that create it. In her spare time, you will find her strolling through art galleries or spending time with her two enormous fluffy sheepdogs at her father’s farm.

Alison Kimmel

Group Sales Manager at ITSme

She takes pride in training, developing and guiding an international team of Agents to reach their highest sales achievements. Her extensive background in award winning customer service paired with her proven sales and management success led her to join the team at Astound. During her time at Astound, she grew her agency’s reach into celebrity and NY Best Seller projects.

Following success with Astound, Alison took on the role of Global Manager at Artistique International. While managing a territory of over 14,000 clients and a global team of agents, the company saw a 173% overall revenue growth with the introduction of contracts with high profile clients. During this time, she assisted with managing the North American territory for Illo Agency, growing their revenue by 262% in a year.

Sebastian Arango

Technical – Marketing Project Manager

Seb is the ‘go to’ person when new marketing, website, and development ideas arise. He’s in charge of planning, designing and managing projects to improve the user experience and interface on our websites. Also, he ensures all technical functionalities run smoothly across the entire organisation.
He works hand in hand with the marketing team to always achieve the best ideas and make them possible; bringing them to life with effective and innovative strategies and solutions.

Seb was born in Colombia, where he completed his journalism degree and started his career in mass media by having the opportunity to work for two important TV channels; in one of them as a journalist and docu-series producer. His interest in marketing and digital innovation encouraged him to move to Spain to continue his academic formation. He successfully secured a Masters in Marketing and Digital Communication in the Camilo José Cela University, Madrid. This led him to his role as Marketing Manager at ITSme, and his home in Gibraltar. Creative in nature and with a love for the arts, music, movies and photography, he considers himself a talented individual who enjoys living life to the fullest.

Alfred ‘Alfie’ Morro

Marketing Manager

Alfie handles the marketing and brand side of our agencies but also lends us a hand in the design department. Alfie has worked within education, print design services, fintech and corporate industries. His broad field of industry knowledge means he is able to adapt quickly to different industries, and support each of our creative agencies with equal skill.

After working in numerous agencies he was quickly promoted to general manager tasked with government advertising ventures and local design projects. Alfie graduated with a B.A with honours in graphic design at the University of Chester, and later went on to get his Masters Degree in the University of Missouri Kansas City, where he also was hired as a part time university instructor, teaching undergraduate students the principles of graphic design. After his education he transitioned into UX/UI Design while living in London. Alfie was born and raised in Gibraltar, where he currently resides with his family. When he’s not at work, Alfie loves long distance running, cooking, dancing, travelling and designing for the fun of it. We’re hoping he brings some Gibraltar sunshine to the company!

Cassandra ‘Cassy’ Smith

Editorial & Marketing Assistant

Cassy brings her past experience in writing, editing, social media, and graphic design to the ITSme Society marketing projects. Cassy received her B.S. in marketing communications from Emerson College. While in college she gained valuable experience in the industry, working for a major publisher. Though not a trained designer, she went on to get her M.F.A. in Media Design from Full Sail University. Cassy loves exploring her creative side when designing marketing material, especially developing engaging social media graphics.

Cassy works closely with the Director of Marketing and PR to assist the ITSme Society agencies in achieving a global presence, with a specific focus on CWLA, Advocate Art, and Astound. In her spare time Cassy loves to read a wide variety of books, play video games, and spend time with family.