Back to News

Collaborate Agency Rebrand!

Published on 17/05/2023

Collaborate agency is rebranding with a colorful, playful new look, message, and website! They are Children’s Book Creators – ready to bring your children’s book creations into reality through book design, animation, educational resources, campaigns and illustration. “It was really important that our brand identity evolved – reflecting and celebrating our 10 years in the field of children’s book creation. The impactful full colour logo replacing it’s black and white predecessor, and the infinity sign woven into the word collaborate: to signify the bright, colorful and reciprocal nature of Collaboration,” comments Kate Johnson, Head of New Development.

A bright rainbow of colors, highlighted by bright white space and fresh perspectives, their website holds case studies by the dozens and a clear concept of all they do within the children’s book industry. Last year alone, they created 140 new book ideas, 20 licensed products, published 387 new books, 716 illustrations, 8 new toys and games, and 56 minutes of animation!

Commercial Manager Edward Burns and Creative Business Development Manager David Moxey discuss: why rebrand?
After 10 years of business working across all brands and industries they really have done it all. They have helped brands communicate their message to children in a way that is engaging, nurturing, entertaining, and fuels their imaginations, their aspirations and dreams. In fact, you have likely seen a product, animation – or even already own a book – that Collaborate has designed. Be it a Disney book they redesigned, an educational reader for Cambridge University Press, or a celeb’s book like Ant Middleton’s series!

“Building on the success of becoming one of publishing’s leading book packagers, our rebrand cuts to the heart of what we are good at…creating children’s books. The fresh design of our new branding reflects the vibrant and dynamic way we approach our work,” says David Moxey. “It can take time to really understand what you are good at. Well, the Collaborate team are excellent Children’s Book Creators, that’s why it’s our new strapline,” states Ed Burns.

Their ability to bring great stories to life in any media from the printed page, to digital, animation, and even to live action, often widens their scope of supply way beyond books! Some of these successes include animation for Ariana Grande’s fragrance ad, and the Women’s Equality Party.

If you are in need of an author, illustrator, packager, or designer for your book, they will collaborate with you to make your vision a successful published work. Are you ready to bring your children’s book into the world of television and animation? They can help you achieve that expansion.

Their award-winning projects span the globe, and they are ready to collaborate with you.

The ITSme Society is a collective of top creative agencies that represent award-winning talent worldwide. The ITSme Society agencies represent illustrators and writers across 7 agencies: Advocate Art, Astound US Inc, Illo Agency, Artistique, Yeon, CWLA, and Collaborate.

Other News

What Happens in an ITSme Mentorship? A Week-by-Week Breakdown

Imagine having a guide who not only understands the creative path an individual wants to walk, but also has the knowledge and tools to help them get there – successfully. That’s the core of the ITSme Learning Mentorship. Whether someone is a student, a young professional at the beginning of their career, or an artist…

Announcing Our Very First Picture Book Course!

We are extremely excited to announce our first picture book class and mentorship program, in a collaboration between Caroline Wakeman Literary Agency and multi-talented author-illustrator Sally Anne Garland. Your Picture Book Journey: How to Write and Illustrate Your Own Picture Book is a 12-week course for writers, illustrators, and visual storytellers ready to bring their…

Why Every Illustrator Portfolio Needs a Stand-Out Character (Yes, Even Yours)

When you’re thinking about our favourite stories as a child, we often think about the narrative, the themes, perhaps a particular quote that stood out, but the most memorable elements are always the characters. The reason the characters always stay in our minds is because they are the gateway to the narrative, and all of…

Trend Watch: YA Illustrated Covers

  Over the past few years, illustrated covers have become a defining visual language in the Young Adult (YA) and New Adult (NA) book market. And no, this isn’t just a passing trend—it’s a design evolution powered by the viral force of #BookTok, #bookgirlies, and a growing appetite for genre-fluid storytelling. Hear what’s driving the…

Trend Watch: The Graphic Novel Boom

Every week we’ll be featuring a new article over on LinkedIn, in our new trend watch series! Graphic novels are having a moment—and it’s no passing trend. From classrooms to bestseller lists, graphic novels are dominating shelves and reading time across all ages. What was once seen as a niche format with a distinct, heavy-lined “comic book”…

Bologna 2025: A Week of Connection

By: Vicky Patoulioti, Talent Source Manager, ITSme This year’s Bologna Children’s Book Fair was one to remember. From early mornings to late evenings, our team Vicky, Bhavi, Ed, and Emily — were on the ground offering free portfolio reviews to artists from all over the world. Mornings kicked off with pre-scheduled reviews, while in the…

Menu