Licensing Trends
Advocate has always strived on its ability to stay up to date on the latest trends in the Greeting’s Card industry. With a strong offering of talented and best-selling artists, we’ve been able to bring over 1000 new and commercial greeting card designs to the industry each year for all occasions across Everyday and Christmas.
As we enter a new year, our Art Licensing Manager Bhavi has been featured in Progressive Greetings Magazine, to give her thoughts on what Advocate feels will be the top trends of 2022! Check out the images in this post to get a taster for each of the trends outlined below.
Waikiki Wishes!
Life is good in Waikiki, and why wouldn’t it be, when you spend everyday in paradise? The smell of hibiscus flowers floats on the breeze, bird calls fill the air, and wherever you go, no one is short of a tropical drink or just coming off the beach, surfboard in tow. Waikiki Wishes is tropical with a Big Island twist; a welcome escape and well deserved break on a sunny, sandy beach. This trend is inspired by the bright, bold and vibrant colours of Hawaii, paired with exotic florals, citrus fruits and coastal vibes. With tropical motifs such as Palm trees, seashells, hibiscus flowers, surfboards, pineapples and flamboyant drinks being just some of the most trendy icons in the market right now, we think Waikiki Wishes is going to be especially popular for the summer to come.
Frosted Mistletoe
Imagine a quiet cabin in a boreal setting, smoke slowly rising from the chimney, hinting at the cozy scene inside – a veritable winter wonderland, and the setting for Frosted Mistletoe. The snowy forest outside contains many Arctic animal friends, whilst the hearth inside has a crackling fire, and the decor a soft, muted palette mirroring the pristine nature outside. To sum it up: Frosted Mistletoe is a theme focusing on the quieter, serene moments of the winter season. This trend is inspired by the rustic cabin settings and contemporary botanicals, whilst still featuring classic icons such as mistletoe, snow covered trees, eucalyptus, squirrels, pinecones, cabins, berries, Arctic Foxes, pine sprigs, Snowy Owls, dried florals, wreaths, blown glass ornaments and polar bears. Focusing on more earthy tones and rural textures, this trend celebrates Christmas in the great outdoors, whilst offering up a more relaxed, peaceful feeling to give you that cosy feeling around the holidays.
Celestial Celebrations
The night sky has always captured our imaginations, especially when the stars are clear and the air is crisp. With the recent Lunar eclipses, there has definitely been a peaked interest in how the stars are aligned! Celestial Celebrations explores this as well as the light that illuminates the evenings – stars, candles, and moonlight. This astrology inspired trend celebrates the spiritual world, from planets and constellations to horoscopes, creating that mystical feel. We’re seeing more appearances of crescent moons, crowns, angels, stars, ballerinas and princesses, astronomical maps, sunbursts, halos, taper candles and twinkling fairy lights. The colours of this trend are much deeper and richer, inspired by the jewel tones of the night sky – royal blue, gold, silver, purples and pinks, we think this trend will lead to more unisex designs but with an edgy twist for both Christmas and Everyday captions!
