Back to News

Artist Spotlight: Carlos Vielba

Published on 21/03/2022

Artistique takes a closer look at the conceptual and whimsical world of Carlos Vielba, based in Spain, who specialises in 3D illustrations for advertising.
He has a strong background in Commercial management, marketing and advertising as well as postgraduate studies in Motion graphics, and a master’s degree in V-Ray. He has experience working as an art director for some major advertising agencies and private companies.
We asked Carlos about his process, inspiration, the challenges he faces and what he enjoys the most:
“I love to investigate the brand itself in order to have all the information in advance before starting to model in 3D. After that I add light and textures, ending up rendering it with Photoshop.
I give a big importance to the first step, looking into the brand and its visual assets in order to create something interesting and personal but keeping in mind that it has to always be in line with the brand.
I’ve always liked working on personal projects, so I’ve got a lot of previous projects thanks to speculative works that brands have taken for campaigns after my proposal. This is the case of brands like Vans, Cinelli or the skate brand Metropollie.”
And the results in those cases are spectacular creations as you can see in the pictures accompanying this article.
We couldn’t agree more with Carlos, when he says that all the art direction before the creation of the illustrations is as important as the illustrations themselves. In his case you will not only get an artist, but an art director as well.
Although Carlos primarily works on advertising projects, he also creates other stunning illustrations for other uses such as editorial or books. We are sure that your projects will shine with their own light and stand out from the rest of your competitors with Carlos’ mind-blowing, hyper-realistic yet conceptually charged 3D creations.

Other News

Illo Artists x Lyft

What do a podcast, a stand-up comic, & a Brooklyn musician, all have in common? No, this isn’t a joke (which would make more sense to be fair). These are the 3 briefs Illo Agency has completed with Rev — Lyft’s guide to the transportation revolution. If you don’t know who Lyft is, Lyft is…

“Ellie Pillai is Brown” shortlisted for Waterstones Children’s Book Prize

Many congratulations to author Christine Pillainayagam, and Illo Agency illustrator, Trisha Srviastava for “Ellie Pillai is Brown” being shortlisted for Waterstones Children’s Book Prize! “Ellie Pillai is Brown” was written by Christine Pillainayagam, with illustrations by Trisha Srviastava. It is one of six shortlisted books for Older Readers. It is a YA romcom about standing…

Cambridge MA Children’s Book Grad Show

Our Talent Source Manager, Vicky, is always out and about visiting gallery shows and universities to get to know the emerging voices in the world of illustration. Here she shares a little bit about those visits, and why she finds it important artists look for the right representation for them, right out of school. In…

Presenting Astound’s New UK Logo!

What makes Astound UK so successful and unique as an agency is that they are firmly planted in the UK, in Brighton and London, yet have a truly global backing behind us. With the US team and an international roster of artists, they have a panoramic view of the industry at large. Astound’s position allows…

Junior Library Guild Gold

We’re very pleased to announce that Illo illustrator Ana Salopek has won an Award for the joyful “Ferdinand Cheval“, commissioned by Benchmark. Ferdinand Cheval: The Postman Who Delivered a Palace, Illustrated by Ana Salopek and written by Anne Renaud has received a Gold Standard Junior Library Guild award, and we must add that we feel…

Brightening up Belgium

Advocate Art’s illustrator, Yulia Gorkina, is taking part in a wonderful project to make cities more colorful! Tour Elentrik is a project to bring color to cities and joy to residents around Belgium, and Yulia Gorkina is right in the middle of it. As part of this project ugly, dirt distribution boxes are being painted…

Menu