Illo Agency and Collaborate Won Two Creativepool Awards!

Last month Illo and Collaborate won two Creativepool for their work on the release of Ariana Grande’s perfume “R.E.M.”!

Both agencies worked with U.S.-based Luxe Brands to develop packaging for the perfume, a comic book, and an animation campaign. The idea for the comic book and animation came from the amazing package design by Illo illustrator Cheyne Gallarde. Cheyne created a dynamic piece that enhanced and spoke to the core of Ariana’s brand, reimaging her as a comic book character in an exciting, cosmic new world. The packaging brought out a story that just needed to be told!

Illo Agency artist Veronic Johnson did the comic book interiors while Collaborate Agency did the animation.

A huge thank you to Creativepool for such a great event and opportunity! It’s always a good idea to reflect on the work you’ve completed!

Check out the full animation here!