Jo has over 20 Years of experience in the Greeting Card industry, working both as an Illustrator and Design Manager. She spent the first 13 years of her career working in-house at UK Greetings (formerly Watermark Publishing), where she learned what makes successful, commercial design. As Design Manager, she planned and briefed designs for major UK retailers such as Clintons and Paperchase. More recently, she spent the past 7 years working as an Advocate-represented artist, creating designs across various categories for clients all over the world. Her background means she’s familiar with managing projects from both ends of the spectrum and has empathy for both clients and artists alike. Jo is passionate about all things illustration and stationery-related and is thrilled to be a lecturer for our mentorship program.