Advocate Art Gets into Advertising
Published on 20/09/2023
Everyone is seeing those flat, abstract, colorful characters with oversized, flowing limbs everywhere in advertising today. Two relatable styles are the basis: Corporate Memphis (a postmodern style popular throughout the 1980’s) was revived when Apple changed its visual interface in 2013 (remember when all the apps were super-polished?). And Alegria, (Spanish for ‘Joy’); first developed by Facebook in 2017, featuring flat, minimal, geometric shapes that evoke a type of “universal feel.” These two aesthetics merge in this currently popularized trend, and are used to effectively communicate inclusivity in an increasingly diverse world. Many interpretations of these two styles feature various skin tones and facial features, exemplifying a ‘cultural representation’ that is especially popular in US markets with companies aiming to expand their brand’s reach.
Advocate Art’s advertising illustrators Cinthya Alvarez and Sarah Goodreau exemplify this style, bringing their own unique perspective to it. Incorporating this trending style in your next project is an excellent way to create brand appeal with a fresh, modern, and positive vibe for an ever-increasingly diverse audience.
The ITSme Society is a collective of top creative agencies that represent award-winning talent worldwide. The ITSme Society agencies represent illustrators and writers across 7 agencies: Advocate Art, Astound US Inc, Illo Agency, Artistique, Yeon, CWLA, and Collaborate.
Other News
Bologna 2025: A Week of Connection
By: Vicky Patoulioti, Talent Source Manager, ITSme This year’s Bologna Children’s Book Fair was one to remember. From early mornings to late evenings, our team Vicky, Bhavi, Ed, and Emily — were on the ground offering free portfolio reviews to artists from all over the world. Mornings kicked off with pre-scheduled reviews, while in the…
How to Beat AI and Catch the Client’s Eye
Illustration by Camipepe By: Edward Burns, CEO, ITSme As AI art tools become more sophisticated, it becomes more important to emphasize our value and status as authentic human artists. Crafting a great bio and portfolio is an excellent way to make an immediate impact. They should allow the client to get to know you in…
Be A Pro at Curating Your Portfolio!
You asked, and we listened! Be A Pro at Curating Your Portfolio; our new course is here! Learn all the secrets to crafting a standout portfolio with 4 Hours of Expert-Led Content! One of the biggest challenges you face in your illustration career is presenting your work in a way that catches the eye of…
Why Using AI in Art Briefs Can Stifle Creativity
Illustration by Beth Goody. By: Edward Burns CEO, ITSme AI art tools such as Midjourney or Flux are becoming more and more capable, and that fact is impossible to ignore. With these developments, it can be tempting to use AI-generated art as reference material when briefing a project. While AI has its uses, we at…
Mentorship in Review: Transforming Illustrators
Our illustration mentorship program is meant to bring portfolios to a new level, and we mentors were incredibly pleased by the way mentorship program graduate Zhiheng Andy Su completely transformed his portfolio during the spring 2024 session. Over the course of weeks, Zhiheng went from two very different digital and hand drawn styles before to…
Interview with Sally Garland
Sally Anne Garland is a prolific author/illustrator who has been working with both Advocate Art and Caroline Wakeman Literary Agency for many years. Her authored books include The Moon Seed, The Chalk Garden and Poppy’s Perfect Crayons. She has rave five-star reviews from The Guardian, Kirkus, Reading Zone, and more. Here, we ask Sally about…