Back to News

Artistique Int x Zalando

Published on 21/03/2022

In April 2020, during the middle of the first big lockdown in Spain, the situation was really tough and our team was all working from home. Our IQ Agent, Adolfo, received an interesting enquiry from the German online fashion shop Zalando, who wanted to create a new campaign for their summer season 2020. Because the world had suddenly changed and they couldn’t do their regular photoshoots with models to create all the assets for that new campaign (web and TV) in Europe, they came to us to help them find a creative solution through illustration!

 They chose the Finish artist Siiri Väisänen, and her genuine characters, with all kinds of shapes, races and styles, to develop a fresh and catchy campaign with dozens of colourful and funny assets, composed by a mix of illustrations and gifs.

The result was incredible and the dynamic and nice team of Zalando in Berlin were delighted; they showed that in our multiple zoom meetings and also in their emails: “These are looking great Siiri, thanks for pushing on with this despite the very vague briefing”.
In summer, when all the anti covid measures started to be less strict, it was really nice to see the impactful result of that socially-distant project that our artist did for Zalando.

Other News

International Trends: The Italian Market

Illustrations by Advocate Art illustrators Maria Luisa Petrarca, Maria Lia Malandrino, Laura Borio, Elena DallAglio, Alessandra Fusi, and Martina Brancato.  International Trends: The Italian Market By Barbara Vagnozzi, Advocate Art, Artist Agent Despite the demographic decline, Children’s and Young Adult Publishing is increasingly central in the overall landscape of Italian Publishing. In terms of sales,…

How to Create the Perfect Puzzle for the Adult Market

Illustrations by Advocate Art illustrators Victor McLindon, Jo Parry, James Newman Gray, and Lisa Alderson How to Create the Perfect Puzzle Teacher: Amanda Hendon, Global Manager at Advocate Art I often think of jigsaw puzzles as something that will never go out of fashion – tried and true, they’re a reliable form of entertainment for…

Celebrations to Include in Your Portfolio Part 3

Illustrations by Advocate Art illustrators Aditi Kakade Beaufrand, Anuki Lopez, Fabiana Attanasio, and Beatrice Tinarelli, and Astound US Inc. illustrators Joel and Ashley Selby. Celebrations to Include in Your Portfolio Part 3 Teacher: ITSme Society Who doesn’t love a celebration! As we talked about earlier in this series, books that celebrate a special occasion or…

Top 10 Writing No-No’s

Top 10 Writing No-No’s  Teacher: Lil Chase, senior editor at Caroline Wakeman Literary Agency There are many tropes and cliches writers use that immediately turn off an agent or commissioning editor. Some are worse than others and some are personal to that particular editor. Here are a few of the repeat offenders you might want…

New On Demand / Self Paced Courses Coming Soon!

Character Study Intensive and Graphic Novel Bootcamp ITSme Learning is excited to announce our new on demand, self paced Character Study Intensive and Graphic Novel Bootcamp courses! We have been asked for an in depth look into these areas, and we are here to provide that education. In addition to our free resources and mentorship…

Poetry Tricks for Children’s Authors

Poetry Tricks for Children’s Authors Teacher: Lil Chase, senior editor at Caroline Wakeman Literary Agency I would not advise people to use flowery prose when writing for children. In general, it’s best to speak plainly and let the action tell your story. However, studying the tricks used in poetry is a really good way to…

Menu