Back to News

Finance Illustrative Experts

Published on 21/03/2022

Discover how Artistique combines finance with art, finding intelligent solutions that bring projects to life.

Finance and art have always had a close connection, this blog highlights our works within the sector and how our intelligent approach brings these projects to life.

The financial sector has always had a passion for art. Firstly using art as a monetary asset, which often will only go up, but today, financial clients use artists to sell their products in what is an ever growing and competitive market. Here at Artistique, we are seeing a huge uptake in financial and insurance clients coming to us with exciting briefs across all platforms for the sector.

The importance of branding and having a strong visual identity within the finance sector are now as vital as ever. With so many banks and even more financial projects available such as ISA’s Pensions, various current and flexible accounts etc. all of which need differentiating and marketed to the consumer in a clear, simple manner. For example; the brand messaging for a pension account needs to be completely different to the branding on a student account.

So how do you do this? Conceptual artwork is a perfect form to showcase new financial products ready to put to consumers.  Our artists use their intelligent and ingenious approach to illustration to simplify often complex data into a single image that is both appealing and saleable to the end user. They dilute the brief down into something everyone can relate to and make it visually appealing. A house, a money bank, a simple graph that goes upwards all are now staple illustrations that define the financial sector and financial products. Combine this with clean images of people or young families it resonates with the buyer creating a cohesive brand image. We all know the colours of each bank and in turn, we know the packages they sell, as all will have these key Pantone colours to create a consistent brand message.

At Artistique we understand these key rules and employ them with our financial clients, who come to us for the creative flair and intellectual approach that lifts a product to make it stand out in the crowd, offering finance with a twist, as the featured work of Carol NazattoJavier PerezKay CoenenKevin DeneufchatelEduardo RubioSalmorejo StudioTanya TimosinTeddy KangTom StrawBobby Haiqalsyah and Victor Beuren show case.

Other News

Book Release! “One Turtle’s Last Straw: The Real-Life Rescue That Sparked a Sea Change”

This wonderful book was illustrated by gifted Astound Artist, Marta Álvarez Miguéns and written by the award winning journalist, Elisa Boxer! What an incredible combination of talent! Check out the wonderful interviewed Marta and Elisa where they discuss the artistic process behind this title by clicking the link at the bottom of this post! A…

Review of Max Rambaldi’s new title “All Moms”

A great review for the new title “All Moms” illustrated by Advocate-Art‘s very own Max Rambaldi, published with Little Bee Books! “Married coauthors Ellis, a GLAAD executive, and Ellis-Henderson, a musician, offer an expansive view of motherhood in this stylish homage. Matching the energy of the text’s rhyming prose, Rambaldi’s hip illustrations busily burst with life, depicting…

“Sugar in Milk” has won the Anne Izard Storytellers’ Choice Award!

Amazing Achievement! We are pleased to share some wonderful news for Astound Us artist Khoa Le! “Sugar in Milk” illustrated by Khoa Le ( Running Press Kids) has won the Anne Izard Storytellers’ Choice Award! The prestigious Anne Izard Storytellers’ Choice Award seeks to highlight and promote distinguished titles published in the field of storytelling. The was established…

Illustrating Spotify Original Kids Podcasts

Advocate artists Jean Claude and Patricia Pessoa have teamed up with Spotify on their Original Podcast series titled ‘Deep Blue Sea’ and ‘Garden Keeper Gus’ which launched in February 2022! Deep Blue Sea is a family-friendly podcast series is perfect for kids aged between 3 and 5 years old, as it takes listeners aboard the…

New Advocate Art Spring releases to get excited about!

It’s always exciting when our much-anticipated titles are near to being released to the bookshelves! There’s nothing better than seeing our artists work take physical form! Get on the lookout at your local bookstore for these exciting titles! We’ve got a real mix of board books, non-fiction and picture books! To get more information on...