Back to News

Finance Illustrative Experts

Published on 21/03/2022

Discover how Artistique combines finance with art, finding intelligent solutions that bring projects to life.

Finance and art have always had a close connection, this blog highlights our works within the sector and how our intelligent approach brings these projects to life.

The financial sector has always had a passion for art. Firstly using art as a monetary asset, which often will only go up, but today, financial clients use artists to sell their products in what is an ever growing and competitive market. Here at Artistique, we are seeing a huge uptake in financial and insurance clients coming to us with exciting briefs across all platforms for the sector.

The importance of branding and having a strong visual identity within the finance sector are now as vital as ever. With so many banks and even more financial projects available such as ISA’s Pensions, various current and flexible accounts etc. all of which need differentiating and marketed to the consumer in a clear, simple manner. For example; the brand messaging for a pension account needs to be completely different to the branding on a student account.

So how do you do this? Conceptual artwork is a perfect form to showcase new financial products ready to put to consumers.  Our artists use their intelligent and ingenious approach to illustration to simplify often complex data into a single image that is both appealing and saleable to the end user. They dilute the brief down into something everyone can relate to and make it visually appealing. A house, a money bank, a simple graph that goes upwards all are now staple illustrations that define the financial sector and financial products. Combine this with clean images of people or young families it resonates with the buyer creating a cohesive brand image. We all know the colours of each bank and in turn, we know the packages they sell, as all will have these key Pantone colours to create a consistent brand message.

At Artistique we understand these key rules and employ them with our financial clients, who come to us for the creative flair and intellectual approach that lifts a product to make it stand out in the crowd, offering finance with a twist, as the featured work of Carol NazattoJavier PerezKay CoenenKevin DeneufchatelEduardo RubioSalmorejo StudioTanya TimosinTeddy KangTom StrawBobby Haiqalsyah and Victor Beuren show case.

Other News

Locations to Include in Your Portfolio Part 1

Images by Advocate Art illustrators Claire Mcelfatrick (left) and Jenny Wren (right) Locations to Include in Your Portfolio Part 1 Teacher: ITSme Society  Oh, the places you’ll go, in your illustrations that is. Your artwork can take you anywhere. The more travel in your work, the more exciting your portfolio will be. Try thinking of…

Collaborate Design Manager Wins The BookTrust Story Time Prize

The BookTrust shortlisted 6 wonderful children’s books for ages 0-5. Families and children attended special events at their local libraries to vote for their favourites. On April 26th ‘Can You Tickle a Tiger?’ was announced the winner for 2023. Collaborate’s Design Manager, Carrie, is absolutely over the moon to receive this award as illustrator and…

Comic Book and Sci-fi Posts Illustrated by Illo Agency Artist!

Illo Agency’s all-inspiring artist Cheyne Gallarde recently worked for HUMAN Security which is one of the biggest cyber security brands in the world and celebrated how far they’ve come through their first-ever comic book adaptation. The company was born in a sci-fi bookstore in Brooklyn, so it seemed appropriate to create a Comic where the…

Astound Illustrator Shortlisted for The Academy of British Cover Design!

Exciting news for Astound illustrator, Carles Ballesteros! ‘Mike Falls Up’ has been shortlisted for The Academy of British Cover Design Awards in the Children’s 6-12 category! A joyous story celebrating the power of unexpected friendships by award-winning author Candy Gourlay, beautifully brought to life with stunning illustrations by Carles Ballesteros. Mike and his dog Bowow…

Yeon Agency Illustrator, Mai Ngo, Featured at AFCC 2023

The 14th Asian Festival of Children’s Content (AFCC) is set to be held in Singapore from 25th to 28th May 2023. Organised by the Singapore Book Council, the festival will be in-person and will feature various renowned artists and illustrators. One of the exciting young illustrators to showcase her work is Yeon Agency Illustrator Mai…

Illo Agency Artist and The Harry Potter Almanac

This October (2023) whisk yourself away into Harry Potter’s wizarding world with this beautiful illustration collection of spells, fantastic beasts & magical wonders in The Harry Potter Almanac. The book was joyfully illustrated by 7 artists, one of them being Illo Agency illustrator, Pham Quang Phuc! The Harry Potter Wizarding Almanac features an astonishing level…