Back to News

How to Make Marketable Christmas Card Designs: Traditional vs. Contemporary

Published on 21/12/2023

How to Make Marketable Christmas Card Designs: Traditional vs. Contemporary
Teacher: Joanne Cave, Advocate Art Artist Agent

It’s estimated that almost 100 million Christmas single cards are sold in the UK over the festive season, and that a further 900 million are sold in packs or boxes. That’s one BILLION cards, and a lot of sales potential for licensing artists working across all styles and techniques, from the overtly traditional and nostalgic to the more classic and contemporary cards.

So where do I start?
The wonderful thing about designing for Christmas cards is that although the imagery may, to a certain extent, be limited, the possibilities within those themes are endless! Santa is definitely not just for children when it comes to Christmas cards. He’s the epitome of the festive season, and can be as modern or traditional as you like. He can be painted in the traditional, nostalgic sense, such as this design from Simon Treadwell, or be seen surfing into the Season like this design from our newly-signed artist Lauren Radley. He can be anything from heartfelt to hilarious, and everything in between. There’s a Santa design for everyone, whether you’re 8 or 80! The same goes for snowmen, penguins and reindeer!


Greeting Cards by Advocate Art illustrators Simon Treadwell (left) and Lauren Radley (right).

Imagery and icons
Christmas is steeped in tradition and people appreciate traditional icons to remind them of times gone by. However, that’s not to say that you can’t put a contemporary spin on classic festive icons. Baubles, trees, wreaths, and doorways can all be adapted to appeal to a wide variety of tastes and sends.

 
Greeting Cards by Advocate Art illustrators Di Brookes (left) and Jenny Wren (right). 

Sending a Christmas card is also the perfect way to connect with friends & family you may not be in contact with for the rest of the year. It could be said that in the hard times we now face, post Covid (when Christmas was essentially cancelled), consumers now feel more nostalgic than in previous years. Traditional images of cosy houses tucked away in snowy landscapes capture this perfectly, as this design by Ileana Oakley shows. Scenes of ‘togetherness’; of market towns, fairgrounds and people shopping on busy high streets all remind us of what we may have previously taken for granted, but these too can be given a contemporary twist by experimenting with technique, perspective, colour, and scale.

Greeting Cards by Advocate Art illustrators Ileana Oakley (left) and Charlotte Pepper (right). 

People often wrongly assume that Christmas cards are for the older generation, but recent evidence suggests younger people may be buying more cards than ever. It’s a tangible way to connect in an era when communicating digitally has become the norm, so contemporary themes and a nod to popular culture may be themes to consider.

Colour, size, and finishes
Traditional designs may use more rich, seasonal colours, including rich reds, greens and, more recently, navy and gold palettes, but in recent years there has also been the inclusion of brighter, contemporary palettes.

Greeting Cards by Advocate Art illustrators Jaime Cromer

Designs that we would generally describe as Traditional may be more hand-rendered/painted with a nostalgic feel. They may sometimes have more wording or ‘verse’ than more modern cards, or be slightly larger card sizes, with additional special finishes or add-ons such as foil or pads. However, with the increased focus on sustainability in recent years, traditional, opulent finishes such as foils and glitter are being replaced with embossing and die-cutting, neither of which reduce the recyclable potential. Die-cut designs are a great way to make greeting cards stand out in displays, so they are a great option to consider.

Whatever the style or theme, it’s important not to underestimate the joy that can be brought from sending and receiving Christmas cards, and it’s a tradition we (at Advocate Art) very much keep alive by offering a wide variety of fantastic designs to cater to all tastes and needs!

For more free tips for how to improve your creative design skills subscribe to our ITSme Learning Newsletter!

Other News

Themes to Include in Your Illustration Portfolio Part 5

Illustration by Advocate Art illustrators Alida Massari and Kaja Kajfez, and Astound US Inc. illustrators Chiara Fedele and Kimberley Walker Themes to Include in Your Illustration Portfolio Part 5 Teacher: ITSme Society Books are one of the most accessible forms of escapism. And you have the power to help readers explore a range of worlds…

Why Coaching / Mentorships May Be Right for You!

Illustration by previous ITSme Mentorship artists, Noor El Sehnawi, Amanda Rizqi, Koustubha Jagadeesh, Sara Padovan, Fran Ceserano, and Francesca Cosanti.  Why Coaching / Mentorships May Be Right for You! Teacher: ITSme Creative and Course Director Bhavi Patel Whether you’re an illustrator who’s been working in the industry for a number of years, or someone who…

Meet Your Instructor: ITSme Director of Marketing and Learning Emily Coggins

Meet one of our instructors for both the Character Study Intensive and the Graphic Novel Bootcamp! Emily has been with the ITSme Society for over nine years, starting as the Global Manager for Astound before moving into her role as the ITSme Director of Marketing and Learning. In each course, she brings her unqiue skills…

Locations to Illustrate for your Picture Book Portfolio Part 4: Schools

Illustration by Astound US Inc illustrator Jesus Lopez, Advocate Art illustrator Christos Skaltsas, and Illo Agency illustrator Marina Kondrakhina Locations to Illustrate for your Picture Book Portfolio Part 4: Schools Teacher: ITSme Society Oh the places you’ll go, in your illustrations that is. The more travel in your work, the more exciting your portfolio will…

Meet Your Instructor: Collaborate Agency COO Kate Johnson

Meet one of our Graphic Novel Bootcamp instructors, Kate Johnson. Kate has had a long career with Advocate Art then Collaborate Agency. Over the course of her career she has worked on over 5,000 children’s books and graphic novel projects! Kate brings her years of experience in book layout and design to this course. Q-…

Kids vs Adult Oriented Birthday Card Tips

Card designs by Advocate Art illustrators Jennie Bradley, Jo Little, and Lynn Horrabin. Kids vs Adult Oriented Birthday Card Tips Teacher: ITSme Creative and Course Director Bhavi Patel Within the Greeting Card market, we tend to find that artistic styles naturally tend to appeal to specific age groups based on the overall look of the…

Menu