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Illo Agency and Collaborate Won Two Creativepool Awards!

Published on 29/09/2022

Last month Illo and Collaborate won two Creativepool for their work on the release of Ariana Grande’s perfume “R.E.M.”!

Both agencies worked with U.S.-based Luxe Brands to develop packaging for the perfume, a comic book, and an animation campaign. The idea for the comic book and animation came from the amazing package design by Illo illustrator Cheyne Gallarde. Cheyne created a dynamic piece that enhanced and spoke to the core of Ariana’s brand, reimaging her as a comic book character in an exciting, cosmic new world. The packaging brought out a story that just needed to be told!

Illo Agency artist Veronic Johnson did the comic book interiors while Collaborate Agency did the animation.

A huge thank you to Creativepool for such a great event and opportunity! It’s always a good idea to reflect on the work you’ve completed!

Check out the full animation here!

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